Understand The Whole Picture Of Web Publishing
Filed under: Internet
Is it too good to be true?
It is the most common question when the people see the “big fat cheque” made by the web publishers.
“How can I imagine that I could make money by building such website?”
This is my mom’s response under my expectation. Indeed, many people overlook the power of information technology. Before the internet age, people were still looking for information by other ways like newspaper, TV programs, mouths, radio..
Until now, people can almost access everything by internet. The process is the same. People love to access information. The difference is…the speed is much faster today.
I want to know how?
The check is too attractive. Nobody can forget it. Do you really know the story behind the check? Every penny, it has its own story….I bet you want to know the story behind the penny made by the website, right?
If you are a normal person, you will go to either “Google” or “Yahoo” even “MSN Live” to look for any information or “SECRETS” about making money by a website.
In the search engines, you can find information “A”, “B”….”X”, and somehow you come to this website accidentally. You have no idea whether this site can answer your question, but anyway, it is no lose to check one more site 
Do you have a website?
It’s a very stupid question. If you ask this question to the group below “18″, mostly 70% of them have a site from Xanga, Blogger, Live Space and My Space..etc. Their sites are like a platform of entertainment - a channel to communicate with their friends.
Why do they build a website?
Why do the young people love to build a website? Most answer it - “For Fun”. It’s difficult to find the answer like “I want to make money from the website”. Making money is not the primary force to drive them to build a funny website.
But I want to make money from a website…
Then the next question is: Do you have a website?
If you didn’t know the business potential of a website, most likely you would not build a site. At least, you may think you have another way to make money like investing in another business, stock investment, real estate.
No matter you decide to build a site, I would like to pass you a concept. Any website which cannot facilitate the “human interaction” or “communication”, it is never a good website.
Do you remember the purpose of internet?
Yes…for communication - remove the barrier of communication, enhance the information flow between human beings. We still remember that, the side product of internet….”email” came first, and then “web page”.
Email is for communication for sure. Then how about webpage?
At the “Old Stone Age“, Webpage was used to display the information that we could not do it by using email…e.g. 10,000 words with images, audio…
At that moment, webpage could faciliate ‘one-way’ communication (Email is 2-way). If you wanted to contact the webmasters, you would find his email on the webpage and send him a message.
Today (the Modern Age), thanks for the great technology, a webpage can provide 2-way and even multi-way communication. You can see internet users prefer to stay at the “blog“, “community sites”, and definitely we cannot forget the powerful internet tools e.g. search engines, file sharing.
Therefore, if you are going to build a website, what is the purpose of it?
Please forget the programming work. It’s not your job. You are a philosopher to think about the game plan. You need to think how to play this game properly, and how you can build a lot of connections from your website. It’s the source of money.
To become a successful web publisher, programming skill is the least important. You know, up to these 7 years, I cannot do any programming work no matter html, php, VB…etc. It’s not an excuse for you not to build a site based on this reason.
The Driving Force
I’ve been in this business for 7 years (since Year 2000). All my business models and strategies are driven by only 1 purpose - “For Fun”. I treat my business like a “game” and that’s why, I never feel I am busy or face high pressure.
Since it’s a game - you play it, not “work” on it. If you have children, you can ask….what are you doing now….I bet they will not answer this..”I’m working on Playstation 3..”. It doesn’t make any sense.
The “whole picture” is bigger and longer than this article. You can find the 2nd half of this article here: The First Step of Web Publisher
Ambatch.com is a self-finance web publishing studio in Hong Kong.
Kelvin Hui is a web publisher and venture capitalist. He is the Founder and Chief Executive Officer of Ambatch Systems Limited which is the leading web publishing studio in Asia.
With 7 years of website building experience & knowledge, he develops websites in different countries which rank the top local 100 according to the traffic volume. In October 2006, one of his experiments called ambatch.com, a community website, was ranked 217 in Alexa Global Ranking.
In the meantime, one of his projects, http://www.FriendEarth.com gets the attention of internet giants. Yahoo Inc. invited Kelvin to sign a multi-year partnership agreement to all his web publishing projects in Asia-Pacific. Kelvin Hui is recognized as a genius in website traffic generation and management in the world, and the most influential industry leader in Japan.
Tags: adsense, internet marketing, seo, web publishing
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