Article Describing How The Internet Works

In writing there is a term called ‘passive voice’. In literature this is where the narrator tells the reader what is going on instead of allowing dialogue and event descriptions to SHOW the reader the events of the story. In the first case the reader is not very involved in the action of the story, but in the second scenario they are not only invited into the full body of the story, but they feel as if they are part of the action.

In web design you have to find a balance between simply showing your site visitor what you have to offer and being pushy in an effort to make a sale.

There are two words that I come across on the web that tend to draw the same response as a telemarketer or spam. These two words tend to be a distraction to me on a very personal level and often feel like I am wasting my time.

Skip Intro

This little notice shows up on sites that include flash and video elements when you access their opening page.

Perhaps I shouldn’t find this problematic. There are lots of wonderfully produced sites that include a dynamic opening that is both memorable and tastefully done. However, just like spam messages in my inbox, there are an equal number of these opening screens that are distracting and do nothing to endear me to these online businesses.