Article Describing How The Internet Works

To improve your search engine rankings, you could find link exchange partners to improve your link popularity rating. Link popularity is now considered by most search engines to be one of the most important factors that determine a site’s ranking in the search engines.
Let’s assume that we have two identical websites. One has hundreds of sites linking to it while the other only has a few incoming links. Which website will have the higher ranking? Of course, it will be the site with hundred of incoming links.

The challenge is, how do you find reciprocal link partners?