Keyword Density Danger
Filed under: Internet
How many times have you heard about keyword density? If you have been involved in any type of Internet mMarketing you probably know all about SEO and SEM and how to fully optimize your articles and content for keyword density right? But did you know the penalties and dangers of keyword stuffing or keyword spamming? Did you know that keyword densities over two percent often result in decreased page ranking and do not increase anything but problems for your web site?
As a writer who creates content almost exclusively for Internet Marketing, I have come to know and understand a great deal about SEO and SEM and even how the constantly evolving search engine algorithms look at things. The fact of the matter is that the use of primary keywords is now almost to the point of not only being passé but actually detrimental to your site.
Recent advancements in search engine algorithms include what is known commonly as LSI or Latent Semantic Indexing. Not only does this penalize the spamming of keywords within an article but it also has a unique ability to compare words within a certain relationship to the keywords in the Meta Tags and the content of the page. Constantly using the same keywords stands a greater chance than ever of getting your site sandboxed by the major search engines.
Since industry standards suggest that somewhere between seventy and eighty percent of all web site traffic is generated by the search engines; it can be easy to see how losing this valuable listing altogether will cost you not only traffic but income as well. The fact is that you want and in many cases, need to have a front page ranking on the SERP to get any noticeable traffic for that site. Not being able to place your site on the SERP at all is a virtual death sentence for the web page in question.
Conversely and perhaps ironically, the indications here can actually be considered a good thing in many regards. Where before, unethical and less than proficient writers stood to gain a lot in terms of both traffic and income from keyword stuffing and poorly written articles, this new technology puts the odds back in favor of the actual writer. Gone are the days when spam equaled income for low-quality spider fodder with no real benefit to anyone.
With the new LSI technology evolving and getting better at its primary function of weeding out well-written materials from junk, the real writer now has more opportunities than ever to excel in a field previously so overwhelmed with garbage that it was impossible to gain any ground with quality. Once again, the writer can forget about inanities and concentrate on writing quality articles which contain real information of substantial value to their readers.
Ultimately, if it is taken to the logical conclusion, LSI could revolutionize Internet Marketing on a greater level than it has ever accomplished before. By comparing semantics, sentence structures and other grammatical details, the writer now has a better chance than ever of being free to write and earning a decent living by doing so.
As a writer, my accomplishments have shown time and again that I have done quite well in the field of keyword rich articles. I never fully understood this until the newer technologies actually started evolving and becoming ever-more prevalent among the major search engines. Now, as I return to a more natural writing style, I find great comfort and more than just a little hope that no longer will I be forced to endure the agony of “keyword density” when it comes to my articles. Once again, I am free to express myself, my ideas and my writing in such a way as to concentrate pleasing and providing quality information for my readers. Once again, I can be a writer and not have to be a search engine expert.
Ward Tipton has been writing SEO and SEM materials for over three years now and has recently become involved in providing new and unmatched materials by an actual Work Team comprised of professional writers, technicians, engineers, editors, Internet Marketers and a gathering of talent heretofore unmatched in the world of Internet Marketing.
Ward Tipton
Tags: article, internet marketing, Keyword Density, Latent Semantic Indexing, LSI, sem, seo, SERP, writing
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