Internet Marketing Tips - How Long Should Your Ebook Be?
Filed under: Internet
A question I get all the time is, “How long should I make my ebook when I create it and how much should I charge for it?” This has been a puzzle for many marketers who are just starting out. There are many reasons for this problem. I will be covering these in this article and give you an answer to your question that is going to surprise you. If I’ve gotten your curiosity going, good. Keep reading and you’ll be quite surprised at what you’re about to discover.
One reason that marketers ask this question is because of the mind set that most Internet marketers have grown up with, either because it was drilled into their heads or they just assumed. The mind set I am talking about is the one that says that a book
Personally, I would rather pay $997 for a 5 page ebook that will give me a technique that will generate me an extra $5,000 a month than pay $47 for a 100 page ebook that turns out to be nothing but regurgitated hype that won’t make me more than maybe a couple hundred bucks a month. I think anybody would feel the same way. The problem is, most people don’t believe that you can actually put together a 5 page book that would actually give you that kind of information. Well, would you believe me if I told you that I could give you one paragraph of information that would generate an extra $1200 a month? I could. And that’s the point. It’s not how many pages that your ebook contains. It’s how valuable the information in it is.
Another reason people ask this question is because of the products that they themselves have purchased. The theory that expensive books have to have tons of pages has permeated their brains. They can’t imagine putting together 25 pages of really solid information and charging $97 for it because nobody else is doing it.
The truth is, until somebody breaks this cycle, it’s not going to change. But the bigger truth is this. It doesn’t matter how many pages you have in your ebook. If the information isn’t worth even $1 then you’re going to get refunds no matter what you charge for it. As to the answer to the question put forth at the beginning of this article, your ebook should be as long as it needs to be to get all the information that you plan to impart to others into it. No more, no less. Pricing is a matter of testing. Test at one price. If it doesn’t sell, try another price. There is no set answer to this question.
To YOUR Success,
Steven Wagenheim
Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html
Tags: internet marketing tips
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