How To Sell A Product Part Iii
Filed under: Internet
OK, what would Sam do?
He would make an offer. The more you give them for the money, the more likely they will make the purchase. Provide bonuses. Not just any old bonuses, but stuff that relates to your product. Make them think that if they buy your product the free bonuses could help.
If you are selling cat collars offer three ebooks on cat nutrition, cat health and cat training (Ha Ha!). That will provide them with an incentive to buy. Make sure that what you offer is relevant – if you offer them a free ebook on why dogs chase cats, then you might not be so successful.
This works, which is why just about every internet marketing product you buy on the internet comes with bonuses. But why restrict that to internet marketing products that can be delivered electronically? You can do the same with offline products. Offer a few bonuses. Post them and include your costs for providing the ‘free’ stuff and postage into the original price. That’s how all other offline ‘bonuses’ are financed. You get nothing free.
In order to offer all this, you should lead your prospective customer to a page on your website specifically designed to sell the product. This page should have a headline, or title, that relates to the product, and what benefit it can give to the visitor.
“LEARN HOW TO SELL A PRODUCT AND INCREASE YOUR SALES BY 500%”
That’s not bad, but you then have to be able to back up your claim with results. Nobody will believe you unless you can provide either proof live on the internet, like webmasters can provide proof of their web page listings (just do a search and see them!), or through good testimonials from people who have used the product. That’s where the reviews I mentioned previously come in.
The point is that if you make a claim then back it up, and you can sell your product. On the other hand, if you can’t, you must write a good sales page that is designed to persuade the reader that they cannot do without your product.
The way how to sell a product is to make the reader feel that they must try it out, they must know that they cannot lose by doing so (your guarantee) and that others have tried it and it worked (your testimonials).
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