Email Marketing Lead
Filed under: Internet
One of the best tools you can use to create trust and added value for your customers is email. This starts with the creation of a list of interested clients. Next, the emails you send should include well-written and thought out content. This will ensure that the recipient takes action such as forwarding the email to a friend or visiting your website. But you will not get the most from your email campaign if you do not focus on the interests of your target audience or track which recipients take action.
An effective tactic in creating a successful list is to utilize your traffic. One way to do this is to allow the visitors on your site to elect to receive information from you by submitting their information through an “opt-in” field. Another way to capitalize on your traffic is by asking a customer to join your email list when they purchase something. Leverage your interaction with your visitors in order to identify those individuals who truly have interest in your product. Consistent yet moderate contact is important. If you contact your list too often, no matter how well-written your email is, you run the risk of pushing your customer away rather than pulling them in closer.
You’re going to want to send people a welcome message as soon as they sign up. Make it good, as this will be their first impression of you. Reminding them of the benefits of being a member of your site is a simple yet effective message. Finding an email service provider who’s service package includes auto-responders for customizing your welcome messages will make this task easier.
Send customers information that they are really interested in. To target customers with useful and relevant information, take the time to research want they want. One way to do this is to break your communications down into categories or interest groups. Allow customers to choose the categories that best fit their interests and needs and only send them information on those topics. If people know that the information they receive from you is always right on the money they are more likely to read it, trust it and act upon it. This common-sense notion has been confirmed in a recent DoubleClick study that found email users were more likely to respond to a business email (over 70% more likely) if that email was based on specified interests. Little details like this make your emails seem much more personal and get the best results possible for your efforts.
All email communications to your customers, including your welcoming usage, should reflect the look and feel of your company. This is just good marketing and helps ensure that your messages stand out among all the other emails your customers receive every day. Many services providers can create customized templates to match your website. Some providers include this in the cost of their services and others will charge a high price. Do some shopping around to find the best deal. This will ensure that your company’s image is consistent and recognizable.
Branding all of your email correspondence with the look and feel of your business is important. This will help your email messages stand out from all of the other emails that your audience receives on a daily basis. There are plenty of service providers out there that can create custom templates to match your website. Some of them will charge you for this service, others will roll it in to their service. Make sure to shop around to find the package that best fits your needs. Doing this will increase your branding with your customers.
A very important and often overlooked element of getting the most out of your email list to build trust and add value to your customers relates to the importance of tracking your efforts. This last step is vital to ensure that your future emails truly reflect the needs and interests of your list and that your efforts are not wasted. Most email providers have mechanisms for tracking and reporting. You will want to know how many recipients opened the message, which bounced, what links were clicked on and even who clicked on which link. This allows you to track the success of your campaign as well as shape future ones. For example, you can send a follow-up communication to those who clicked on certain links. You will know which items to play up in the future and which incentives worked.
When maximizing your efforts to build trust and add value to your customers with email, an element of success that is all too often disregarded is tracking your efforts. This is the part of your process that is most important in determining if your efforts to reflect the interests of your target market are truly effective. Most email providers have tools that will allow you to track and record your email campaigns. These tools are going enable you to determine such information as; who opened your email, which links elicited a click through, who clicked on these links and which emails bounced. This is the information that allows you to build your future communication strategies based on the actions of your list. For example, you will be able to provide follow up information to anybody who clicked on a particular link. You’re going to be confident in knowing which ideas worked with which recipients.
This article is written by Justin Bryce, founder of Emails That Sell. Justin Bryce has used Online Email Marketing
that helped him earn $3,457 with just one email. Now, he’s
giving access to his Email Marketing training system.
http://www.emailsthatsell.com
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